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What my clients are saying
Dear Mrs. Johanna López,
It is my great privilege to let you know that Rodriguez recently won a coveted award from the University of Florida/IFAS Extension. The award recognizes individuals or organizations in the business, government, or private sector who demonstrate remarkable and outstanding assets of the Extension Family and Consumer Sciences program through advocacy, collaboration, or financial aid.
Guillermo has a heartfelt need to help the family's community! His efforts to effectively engage parents in their children's education have included recruiting and promoting workshops to empower parents with the knowledge to benefit their families in multiple ways. Guillermo partnered with UF/IFAS Orange County to create an impressive marketing package. In addition to working with the adults, Guillermo also helped facilitate a nutrition and gardening program to educate fourth graders.
~ University of Florida/IFAS Extension
When we met Guillermo, we knew we had found an honest and knowledgeable human being from the community who was the right photographer and real estate agent. We were greeted with professionalism and high-quality customer service. If you want a real estate agent whose fees are NOT the most important and if how Guillermo feels will make you pass in harmony, joy, and happiness in challenging moments, Guillermo is your best option! Everything from buying our first home, our engagement photo to the ceremony, to the reception was just perfect.
Forever grateful from the bottom of our hearts!
~ Angela and Bryant
Guillermo is our Realtor because the attention to detail in every aspect and quality is fantastic!!! Guillermo is absolutely amazing. He is very professional every step of the way. Highly highly HIGHLY recommend Guillermo! He helped my mom in 2009, and I for sure knew that in 2013 wanted him to be the photographer of my wedding. The engagement session was phenomenal, and the wedding pictures to die for!!
He never fails to amaze you! You will not be disappointed!
Thank you so much!!!
From the bottom of our hearts
~ Kristina and Kirby
Guillermo was my professional photographer, and now he is my real estate advisor, and his guidance and help motivate and inform us. I am immensely grateful; Rodríguez was the first person I visited to arrange the most important day, our wedding. When we talked and saw his work, I was so happy that there was no question of his professionalism, respect, honesty, and dedication. It was like he was sent from above to partake in our ceremony. His sense of humor can make anyone feel at ease, ask my grumpy hubby…
Guillermo is now part of the family as he earned it. God bless you, and thank you for the services, the photos, the videos, the words that motivate and inform cannot describe how pleased we are: you are the best of the best.
~ Modesta and Miguel
On behalf of the Town of Eatonville, I would like to extend our sincere appreciation to the General Support Department and Guillermo Rodríguez Marketing Department of Xpress Prints for being part of their outstanding assistance, uniquely guided designing, assembling, and printing our souvenir Journal Booklets. This was part of the generous sponsorship of Chairman Mel Martinez and the Orange County Board of County Commissioners toward our 23rd Annual Martin Luther King, Jr. Celebration.
Performing within a limited time frame, Guillermo Rodriguez worked closely with our Special Events Department to ensure that deadlines would be met, and the finished product delivered on time.
Thank you. The town of Eatonville looks forward to working with you on a future project.
~ Town of Eatonville
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Why use Guillermo Rodriguez to represent you in the home selling process?
Experienced: He has lived in Orlando since 1991, with more than 30 years of marketing experience. Rodriguez is the author of books on the real estate industry, from mortgages, first-time buyers, short sales, foreclosure, and new home sales to resale.
Connected: Full-time agent in the local real estate community with a vast network of buyers and sellers.
Service with Results: Step-by-step assistance, helping you sell your property for the highest possible price and under the best terms.
Knowledgeable: Expert knowledge of the area and county schools. Resident real estate agent in Orlando, Florida, "City Beautiful," and the world's theme park capital.
The first time we meet, we will discuss your selling objectives. This is an excellent time to ask questions, and I will give you an idea of what to expect during the selling process. We will discuss preliminary ideas for pricing and house preparations, and I will provide you with a complete Comparative Marketing Analysis (CMA) for your property.
You're ready to Sell Your Home.
Once you decide you are ready, we will review and sign a standard Listing Agreement. We will also complete all required disclosure forms, and I will arrange for any necessary inspections.
Before putting your home on the market, we want to ensure it is most attractive to potential buyers. Knowing how to showcase and accentuate your home's best features without incurring unnecessary expense is at the core of what I do. I will provide you with a detailed Home Preparation Consultation and a Selling Tips Sheet. As we walk through your property, we will discuss minor repairs, curb appeal tips, staging, and making your property feel welcoming to potential buyers. I will share some options based on your property if staging is necessary.
Determining List Price
Pricing your home competitively at the start will create more activity among brokers and buyers and lead to a more successful sale.
Establishing your property's value and list price involves researching and comparing similar properties and weighing factors, including location, condition, amenities, and market conditions. We will arrive at a competitive price aimed at generating vigorous buyer activity.
Marketing Your Home
Understanding where buyers come from allows me to market your property competitively. Creating excitement in the marketplace through consistent and aggressive marketing efforts and integrating online and offline efforts is key to a successful sale.
My maximum exposure marketing plan includes:
Comprehensive Internet marketing through our site, Realtor.com, Zillow.com, Trulia.com, Yahoo.com, and dozens of others, public open houses & brokers tours, yard signage, property feature sheet
Local newspaper ads.
Sales agent network.
We customized property marketing.
I will constantly communicate with you and give you progress reports on showings and activities.
Processing the Sale & Closing
The complexities of transactional processing documents will be easy for you through my continuous guidance and communication. I will review all offers and terms of each request with you and negotiate on your behalf so that you obtain the highest possible price for your home while limiting your exposure and protecting your bests interests.
Once your home is in escrow, I will prepare all seller-required disclosures and reports, attend appraisal with recent comparables to support your purchase price, and ensure all contingencies and repair requests are removed on time per the contract. Communication between us is imperative, and I can assure you that you will be informed every step of the way.
Close of Escrow
Congratulations, it's time to Celebrate. You have now sold your home! I will provide you with helpful moving hints and also be there to answer any questions. I am always available to help you should a question arise after escrow, and I want to ensure that you are 100% satisfied.